The source I am reviewing comes from one of the digital collections of the Duke University Library called AdViews. This database features thousands of television commercials created or collected by the D’Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s – 1980s. The ad I used for the review can be found at: https://library.duke.edu/digitalcollections/adviews_cup_a_soup/
What features of the digital objects does the metadata describe?:
- Title: Cup-a-Soup
- Subject: Food and Beverage
- Description: Television commercials created for Lipton from the D’Arcy Masius Benton & Bowles advertising agency archives held in the John W. Hartman Center for Sales, Advertising & Marketing History at the Duke University Libraries. The TV ads were digitized from the 16mm preservation film prints in 2009, as part of the AdViews Collection.
- Creator: D’Arcy Masius Benton & Bowles advertising agency
- Date: 1970s
- Format: video/mp4
- Type: Digitized video from original 16mm film
- Location: John W. Hartman Center for Sales, Advertising & Marketing History at the Duke University Libraries
What features does it not describe?:
- Names of the people featured in the ad
- Biographical information about the people in the ads
- Names of the people involved in the production of the ad
- Biographical information about the creators of the ad
What questions does the metadata allow you to ask?:
- Searches can be conducted by:
- Title of the ad
- Company the ad is for
- Subject of the ad
- The metadata allows the user to ask questions about who the ad was for, what the ad is about, what agency created the ad, where the physical copy of the ad is held, and what format is the ad in.
What questions does it not allow you to ask?:
- The metadata does not allow the user to ask questions of who are the people featured in the ad and who were the individuals involved in the production of the ad.
